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Restaurant CRM & Loyalty

Restaurant CRM & Loyalty Program Software India — Retain Customers and Grow Repeat Visits

Restaurant CRM and loyalty software tracks customer profiles and order history so restaurants can reward repeat visits instead of losing customers after one order. FrontPe runs loyalty points programs, targeted discount campaigns, and win-back offers to increase customer lifetime value.

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Restaurant CRM — Complete Customer Profiles & Lifetime Value

FrontPe CRM builds a complete customer profile for every guest — order history, visit frequency, total spend, favourite items, and feedback. Use this data to identify your best customers, understand what they love, and bring back lapsed ones before they are gone.

  • Customer profiles with full order history
  • Visit frequency and lifetime value tracking
  • New vs repeat customer analytics
  • Customer segmentation: VIP, regular, at-risk, lapsed
  • Customer feedback and rating collection
  • Last visit date and days-since-last-visit tracking

Loyalty Points Program — Reward Every Rupee Spent

Reward customers for every rupee they spend at your restaurant. Configure points per rupee, redemption rules, and point names. Customers earn and redeem points automatically at POS and QR checkout — no separate app or card needed.

  • Configurable points per rupee spent
  • Custom loyalty point name (e.g., "Coins", "Stars")
  • Points redemption at POS and QR checkout
  • Loyalty balance visible to customers at checkout
  • Loyalty transaction history per customer
  • Points expiry configuration

Coupons & Discount Campaigns — Drive Repeat Orders

Create and distribute discount coupons for new customers, special occasions, or win-back campaigns. Set usage limits, expiry dates, minimum order values, and applicable menu categories. Track redemption rates and campaign ROI.

  • Percentage and flat discount coupons
  • Usage limit and expiry date control
  • Minimum order value conditions
  • Category-specific coupon restrictions
  • Coupon redemption tracking and reports
  • Bulk coupon distribution to customer segments

Targeted Marketing Campaigns — Right Message, Right Customer

Run targeted marketing campaigns to specific customer segments. Send promotions to VIP customers, win-back offers to lapsed customers, or birthday rewards to loyal guests — all from the FrontPe dashboard. Track campaign performance with open rates and redemption data.

  • Segment-based campaign targeting
  • Birthday and anniversary campaigns
  • Win-back campaigns for lapsed customers (30+ days)
  • Campaign performance reports
  • WhatsApp and email campaign support

Key Benefits for Restaurant Owners

  • Increase repeat customer rate by 30–50% with loyalty points
  • Identify VIP customers and reward them before they leave
  • Win back lapsed customers with targeted discount campaigns
  • Reduce customer acquisition cost by growing repeat visits
  • Track customer lifetime value for every guest
  • Run birthday and anniversary campaigns automatically
  • Segment customers by spend, frequency, and recency
  • Unified loyalty program across all branches and locations

Who Uses This?

Restaurants

Full-service restaurants use FrontPe CRM to identify VIP customers, run loyalty programs, and send win-back campaigns to lapsed guests.

Cafes

Cafes use FrontPe loyalty points to reward regular customers and increase daily visit frequency with a digital punch card equivalent.

Cloud Kitchens

Cloud kitchens use FrontPe CRM to track repeat order customers and run targeted discount campaigns to increase order frequency.

Food Chains

Multi-outlet food chains use FrontPe CRM to run unified loyalty programs across all locations with consolidated customer profiles.

Franchises

Franchise operators use FrontPe to run chain-wide loyalty programs where customers earn and redeem points at any franchise location.

What Restaurant Owners Say

“Our repeat customer rate went from 28% to 45% in 3 months after launching the FrontPe loyalty program. Customers love earning points.”

Ritu Agarwal

Owner, Sweet Tooth Cafe, Jaipur

“The win-back campaign brought back 120 lapsed customers in one week. FrontPe CRM segmentation made it easy to target the right people.”

Kiran Desai

Marketing Manager, Tandoor Express Chain, Ahmedabad

Frequently Asked Questions

How does the FrontPe loyalty points program work?+

You configure how many points customers earn per rupee spent. Points are awarded automatically at checkout. Customers can redeem points on future orders at POS or QR checkout.

Can I create discount coupons for specific customers?+

Yes. Create coupons with percentage or flat discounts, set usage limits, expiry dates, and minimum order values. Distribute to specific customer segments or all customers.

Does FrontPe CRM track customer visit frequency?+

Yes. FrontPe tracks every customer's visit frequency, total spend, last visit date, and favourite items — giving you a complete picture of each customer's relationship with your restaurant.

Can I run birthday campaigns for customers?+

Yes. FrontPe supports birthday and anniversary campaigns that automatically send a reward or coupon to customers on their special day.

How does customer segmentation work?+

FrontPe automatically segments customers into groups — VIP (high spend), regular, at-risk (declining visits), and lapsed (not visited in 30+ days). You can target campaigns to each segment.

Does the loyalty program work with QR ordering?+

Yes. Customers earn and redeem loyalty points through both POS billing and QR table ordering. The loyalty balance is visible to customers at checkout.

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